Report 28 Feb 2024

How Generative AI Impacts the Retail Industry - InBrief Analysis - Worldwide

The retail industry in 2024 will be profoundly impacted by advances in generative artificial intelligence (GenAI) embedded into existing software and services or from bespoke implementations across all parts of the business. The two main forms of generative AI disrupting the retail industry are generative text models and image/video models.



Management Summary

The Complex Journey to Generative AI for Retailers

Generative AI – Emerging Trends for Key Retail Workflows

  • Digital customer engagement
  • Merchandising and product management
  • Supply chain and logistics
  • Contact centres

PAC’s Recommendations

  • Recommendations for IT providers
  • Recommendations for IT users