The integration of artificial intelligence (AI) in the insurance industry is rapidly transforming various aspects of business operations, from sales and customer service to underwriting and claims processing. The increasing sophistication of generative AI (GenAI) and AI assistants is prompting insurers to leverage these technologies to enhance the customer experience (CX) and improve decision-making. This Expert View explores the growing role of AI in the insurance sector, providing examples from the German insurance industry.
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