Report 05 Dec 2023

Expert View: The integral role of GenAI as the last piece of the DCE personal shopper jigsaw

PAC believes that from 2024 onwards, GenAI will be incorporated into digital experiences on employee devices to support in-person engagements and through similar experiences directly to a customer’s personal devices. In doing so, GenAI will democratize access to personal shopper-style digital assistant services for any consumer, simplifying the purchasing cycle of organizations and driving new revenue opportunities.