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Report 02 Dec 2025

Expert View: The Impact of AI-Generated Content on Brand Authenticity and Engagement

Generative AI (GenAI) will transform how organizations create content and communicate with their audiences. In PAC’s view, it will enable scale and efficiency but also challenge brand authenticity and trust. As AI-generated content becomes widespread, maintaining transparency, human oversight, and ethical governance will be essential. PAC sees success in models where AI enhances creativity without replacing human intent, ensuring credibility and long-term brand engagement in an era of synthetic media.

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Jennifer Jonat

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