Employees are increasingly using foundation models such as GPT, Claude, Gemini, and Perplexity in their daily work. As adoption grows, AI usage will directly affect the bottom line because prompts incur real costs, billed in tokens. Token consumption is rising as AI becomes embedded in workflows. This is not inherently negative. The core issue is inefficiency. At the same time, frontier models are likely to become more expensive, as training and inference rely on increasingly costly hardware. Properly used, tokens enable high-value thinking and creative output; poorly used, they erode AI ROI. The remedy is stronger token hygiene, which reduces cost, lowers energy consumption, and improves output quality. Increased AI usage, therefore, does not have to translate into uncontrolled cost or energy consumption growth.
SHARE :
PAC has evaluated 20 service providers delivering ServiceNow-related IT services in Europe
Event Date : February 12, 2025
Discover the dynamic landscape of Software & IT Services in Finland 2025 with this comprehensive InSight Analysis. This report offers an in-depth ...
Event Date : September 12, 2025
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : January 13, 2025
KoçSistem is a market-leading Turkish IT services provider specializing in cloud, cybersecurity, data & analytics, and Industry 4.0. Its offerings ...
Event Date : April 09, 2026
This Excel document positions and ranks the major software and IT services suppliers by revenue.
Event Date : May 04, 2026
Capgemini - Figures - Spain - FY 31-Dec-2025
Datamart September 11, 2026 NEW 
Capgemini - Vendor Profile - Spain
Vendor Profile September 11, 2026 NEW
Atos - Figures - Sweden - FY 31-Dec-2025
Datamart September 11, 2026 NEW
Banking: An ROI Guide To Quantum-Inspired Adoption – Market View
Market Reports September 11, 2026 NEW
Iver - Figures - Sweden - FY 31-Dec-2025
Datamart September 11, 2026 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
Orange Acquires Obvios’s Dome Technology: Private 5G Becomes Critical Resilience Infrastructure
Blog Post September 09, 2026
Under attack, France changes the rules of cybersecurity for public sector
Blog Post September 04, 2026
Blog Post September 04, 2026
The AI Model Market Is Fragmenting
Blog Post September 01, 2026
Blog Post August 31, 2026
