Report 07 Sep 2023

Expert View: Digital Twins of Customers – What Is All The Hype About?

As client expectations are higher than ever, brands are looking for ways to obtain more information on their customers. Understanding their needs and preferences and anticipating their behavior is pivotal. The goal is to meet, and (ideally) exceed, customer expectations, which leads to more customer satisfaction and loyalty, higher retention rates, and, ultimately, higher sales. It is within this context that the concept of digital twins of customers has started to gain traction.