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Report 10 Feb 2025

Expert View: AI-Generated Synthetic Media Creation

The rapid advancement of AI has unlocked transformative possibilities for content creation, with AI-generated synthetic media emerging as a groundbreaking innovation. This technology enables organisations to create hyper-realistic audio, video, and images at scale, reshaping how brands engage with their audiences. While the potential for cost efficiency, personalisation, and customer interaction is enormous, synthetic media also introduces significant ethical, regulatory, and reputational challenges.

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Spencer Izard

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