Report 04 Aug 2022

Expert View: A Customer-Centric Cloud: Salesforce's Integrated Approach to Customer Service Tooling

Thanks to acquisitions, Salesforce offers a unified cloud platform that can unite any customer-facing team around a common goal – offering a best-in-class customer experience. However, merely deploying the Salesforce platform is not enough to achieve this goal; it requires a major transformation: rethinking how data is managed across the organization and tearing down some of the organizational and technical silos that may exist.