An “Integrated Product Journey” means having a global view, from start to finish, of the life of a product and ensuring that there are associated data and outputs at each point of the lifecycle. Associating customer experience expectations with this approach will deliver a more consistent experience for the customer, as every team at each touchpoint with the customer has access to the right level of information and data about the product.
Contents:
PAC’s Analysis
Understanding the Customer Experience and its Digital Component
Building a Product Journey for the Right Customer Experience
Achieving an Advantage Beyond the Use of Data
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