Report 20 Nov 2023

Business Application Platform Challengers - InBrief Analysis - Worldwide

Digital transformation continues to drive investment in business application modernization. In this report, PAC takes a closer look at the rising challengers in the business applications space. Among them, we have identified two promising contenders, proALPHA and Zoho. Essentially, this report aims to provide a comprehensive overview of the business application market and new challengers, their offering, strategy, and go-to-market.

Contents:

Management Summary

Emerging Challengers

proALPHA
Zoho

PAC’s Recommendations

Recommendations for IT providers
Recommendations for IT users

Gain access to this document and more

Gain Access

Already have access? Log in.

Frank Naujoks

Sidney Siegertsz

SHARE :

Related Content

View all reports >

CxO Survey - Investment Priorities - Public Sector and Utilities - Detailed Datamart - Worldwide

This document contains the detailed findings for the public and utilities sectors from PAC’s SITSI® CxO Investment Priorities Survey 2024/25, in ...

Event Date : June 23, 2025

IT Security by Segments - Market Figures - Slovakia

This document provides market volumes, growth rates and forecasts for the IT security market in Slovakia for the 2024-2030 period.

Event Date : March 24, 2026

Expert View: Zoho – a new challenger on the global ERP market?

Zoho is a privately held software company based in India. It has 11,000 employees located in more than 180 countries around the world. Historically a ...

Event Date : November 29, 2022

Expert View: Vendor Consolidation in the Cyber Security Market

Cost constraints, talent availability, and reactivity to threats are driving the need to consolidate companies’ cyber security. By focusing on ...

Event Date : March 30, 2023

Software & IT Services - Market Figures - Finland

This Excel document delivers market figures broken down by products and services. Figures cover a seven-year time frame (results from the past two ...

Event Date : January 20, 2026