Wipro announces new Global Business Lines to better respond to changing customer needs

Over the last three years, Wipro has revamped its operating model, which the IT services provider claims led to performance beyond expectations – revenues increased 45% over the previous ten quarters – impressive, but Wipro isn’t stopping here. To better respond to clients’ evolving needs while navigating an ongoing turbulent macro environment, Wipro believes that its current delivery capabilities could use a new approach.

Starting April 1, 2023, Wipro’s current two-tier delivery system: IDEAS (Integrated Digital, Engineering & Application Services) and iCORE (Integrated Cloud Infrastructure, Digital Operations, Risk and Enterprise Cyber Security Services) will evolve into a four-tier structure:

Wipro Fullstride Cloud – a full stack, end-to-end cloud services delivery engine encompassing iCORE’s Cloud Infrastructure Services and iDEAS’ Cloud Applications Transformation. Wipro’s entire cloud suite under one hood aims to build differentiated industry solutions and operate with one accord.

Wipro Enterprise Futuring – emphasizes advanced technologies, including artificial intelligence and augmented reality adding future-ready elements to large-scale transformations. This business line further comprises intelligent insights, enterprise data and applications platforms (currently under Apps & Data), Digital operations (DoP), and Cybersecurity Risk Services (CRS)

Wipro Engineering Edge – set to become a standalone business line after its 2022 launch to propel Wipro as a global engineering services provider. Wipro aims to expand capabilities and services in emerging technologies such as Cloud, 5G, Industry 4.0, IoT, Silicon Design, Embedded Systems, Data, and AI Platforms.

Wipro Consulting – to house Capco, Designit, and Wipro’s Domain and Consulting business together under one roof. Despite running as independent units, clients will benefit from enhanced proximity, experience, and best-practices sharing.

In PAC’s view, the new GBL approach likely resonates better with customers as many are looking for expertise to identify existing pain points in processes and operations that are often overlooked. By having broader expertise under one roof, this new structure is capable of exactly that – adding more voices and views to the conversation for the customer’s benefit.

Lastly, the resulting knowledge sharing (upskill/reskill), orchestration, and co-creation while streamlining decision-making by boosting internal synergies through the new GBL structure ultimately positions Wipro as a long-term digital transformation partner.