Whitepaper & Trend Studies December 11, 2024

CXO INVESTMENT PRIORITIES 2025 (Management Summary)

There is a huge amount of uncertainty hanging over the software and IT services (SITS) market as we move into 2025.

Economic headwinds and geopolitical volatility are front-of-mind for executives as they recalibrate their digital transformation strategies to meet the changing demands of clients and markets.

But PAC analysts continue to field a lot of questions around the dynamics of many SITS topics. Has the air come out of the Generative AI hype bubble? Have we passed “peak” public cloud adoption as businesses repatriate workloads back on-premise? Are organizations backing up their concerns over cyber-attacks with investment? Has digital sustainability been sidelined?

In order to get an up-to-date understanding on SITS spending priorities, PAC has just completed an in-depth sentiment analysis study with almost 2,500 senior business and IT strategy leaders across 15 of the world’s largest economies.

The results, which are based on interviews conducted during October/November, highlight that while many executives are looking to squeeze cost out of their enterprise IT function, they expect to ramp up their investment in several key areas. In the Management Summary, we highlight some of the key findings and talking points.

Download the management summary for free now!