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Report 02 Oct 2025

Reply - Vendor Profile - Italy

Founded in 1996 in Turin, Reply has grown into an international provider of consulting, system integration, and digital services, with 15,667 employees and €2.3 billion in revenues in 2024 (+8.4%). Operating in 15 countries, it mainly serves large enterprises in Italy, the UK, and Germany. Reply’s offering is structured around technologies, applications, and processes, with 2024 growth driven by the first two areas. The company has reinforced its strategic focus on artificial intelligence, applying it to knowledge management, customer interaction, software development, and robotics and integrating it into cloud, cybersecurity, IoT, and data-driven solutions. Proprietary platforms, such as Axulus Reply, LEA Reply, and TamTamy Reply, underscore the company’s innovation capacity. In 2024, Reply resumed acquisitions with UK-based Solirius, boosting its public sector expertise. PAC thinks that Reply successfully anticipates market needs and is well-positioned for continued growth, although group fragmentation and governance complexities remain potential challenges.

This Vendor Profile provides more details and an assessment of Reply’s strategy and positioning, plus a detailed analysis of its offerings, vertical expertise, and performance.

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Alessandra Pinza

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