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Report 09 Apr 2026

Logo Yazilim - Vendor Profile - Turkey

Logo Yazilim is Türkiye’s leading domestic business software provider, accelerating its shift to SaaS and AI-driven solutions while serving over 230,000 local customers and more than 44,000 global clients. This vendor profile by PAC reviews Logo Yazilim’s strategy, portfolio evolution, financial performance, and market positioning.

Strategic priorities

  • Servitization (SaaS/cloud transformation): expansion of Cloud ERP and Cloud HR.
  • Financial Technologies: new embedded-finance business unit and open-banking capabilities.
  • AI Transformation: AI embedded in products and development processes; investments via Logo Ventures.

Portfolio & market position

  • Market leader in application software and compliance-driven eService SaaS (eLogo).
  • Strong vertical focus: manufacturing (largest), then retail & wholesale; growing retail SaaS (Diva Retail Mobile, Self-Checkout).
  • ~1,600 employees, 1,000+ partners, presence in 60+ countries.
     

Recommended advisory: PAC Leadership Session – AI Adoption in the Retail Industry

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Oliver Ojog

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