Spencer Izard

Spencer Izard is a PAC Principal Analyst based in London, UK. He is the PAC research cluster lead for AI & Analytics and Digital Customer Engagement (DCE). His primary research focuses on all forms of existing and emerging AI from a global perspective to aid enterprise leaders in their decision-making and help software and services firms better engage and support their clients.
He is also part of PAC’s cloud and security clusters, where he is focused on the role of AI in those research contexts. From an industry perspective, he leads engagements and research on the retail and banking sectors, given his extensive experience in both.
Due to his 25+ years career experience as a senior leader in enterprises, strategic advisor in software firms, and senior analyst, Spencer leads consulting engagements and creates research content that is focused on the perspective of how enterprise leaders need to navigate technology change cycles to assist business outcomes and adoption patterns to aid in strategy creation and purchasing decisions. This perspective provides invaluable insight to software and services companies, helping them create strategies and engage customers. It also assists enterprise senior leaders in developing their digital strategy and preparing for RFI/RFP purchasing decisions.