PAC Appoints Dan Bieler as Principal Analyst & Consultant for Digital Strategy

Munich, July 11, 2025 – Pierre Audoin Consultants (PAC), the leading European research and consulting firm for the software, ICT services, and digital technology markets, today announced the appointment of Dan Bieler as Principal Analyst & Consultant in Digital Strategy.

In his new role, Dan Bieler will strengthen PAC’s capabilities in delivering research-driven insights and strategic consulting services to technology providers and end user organisations across Europe. His focus will include customer and employee experience, business model transformation, innovation strategy with an emphasis on open innovation, and the development of the telecommunications sector as a cornerstone of Europe’s digital infrastructure.

“We are thrilled to welcome Dan to the team. His expertise and client-focused approach will enhance our ability to deliver impactful digital strategy advice across Europe,” says Daniella Campbell, CEO of the PAC Group.

Dan Bieler brings extensive experience in translating complex business requirements into effective technology strategies and aligning business and tech stakeholders to drive transformation. He takes a customer-centric approach that helps organisations view technology trends through the lens of end-user needs and business priorities.

Dan is a seasoned analyst and consultant with 20+ years of experience in advising senior executives on digital strategy, innovation, and telecoms transformation across global markets. He is recognised for bridging business strategy and technology insight, and for delivering high-impact consulting and thought leadership. Dan previously served as Principal Analyst at Forrester Research, leading research and client advisory in areas such as innovation management, future of work, and digital customer experience. At Deutsche Telekom, IDC, and Informa (Ovum), he shaped marketing strategies, go-to-market plans, and telecoms research programs, with a focus on executive engagement and commercial impact. Earlier in his career, Dan worked as an investment banker at Crédit Lyonnais and Nomura. Dan holds an M.Sc. in Emerging Markets Economies from SOAS, University of London, and a B.Sc. in Economics from the London School of Economics and Political Science.

As Principal Analyst & Consultant, he will lead strategic engagements, deliver research and market analysis, and support PAC’s European end-user business by fostering dialogue between enterprise decision-makers and technology providers. He will also contribute to PAC’s thought leadership through events, conferences, and media engagement.

“PAC stands apart by offering a unique European perspective on the technology landscape,” says Dan Bieler. “In today’s rapidly evolving environment, organisations need partners who combine deep regional expertise with a strong focus on tangible client outcomes. I am excited to join a firm that understands the European context and is committed to helping clients succeed.”

With this appointment, PAC continues to expand its analyst team to meet growing demand for strategic advisory services that bridge business and technology and reflect the diversity of Europe’s markets.