PAC Acquires IDATE to Cement Leadership in Europe’s Digital Strategy Landscape

Paris, May 19, 2025—Pierre Audoin Consultants (PAC), the leading independent European research and consulting firm in digital transformation, software, and IT services, today announced the acquisition of IDATE, a distinguished market intelligence firm and wholly owned subsidiary of DigiWorld Institute. Based in Paris and Montpellier, France, IDATE brings a legacy of excellence in analyzing and navigating the digital economy. This strategic move marks a significant milestone in PAC’s growth trajectory, reinforcing its role as a premier player in Europe’s digital landscape.

The integration of IDATE deepens PAC’s capabilities in critical domains such as 5G/6G networks, fiber infrastructure, digital public policy, and digital market dynamics—adding further value to its extensive portfolio of high-impact services.

United by a shared commitment to analytical excellence, independence, and service to both public and private sector stakeholders, PAC and IDATE will continue to operate under their respective brands. This approach preserves their unique identities, trusted teams, and differentiated client offerings, while fostering the gradual implementation of synergies to create Europe’s leading independent provider of strategic digital insights.

Leadership Commentary:

Vincent Rouaix, Chairman of PAC, remarked: “The acquisition of IDATE represents a pivotal opportunity to unite our strengths and deliver unparalleled expertise across the digital value chain.”

Daniella Campbell, CEO of the PAC Group, added: “By combining our complementary strengths and deep domain expertise, we are uniquely positioned to redefine industry standards and set a new benchmark in the market.”

François Barrault, Chairman of the DigiWorld Institute, commented: “This merger opens a new phase of growth for IDATE, in line with its history and unique positioning on digital transformation challenges. I welcome this shared momentum.”

Jean-Luc Lemmens, President of IDATE, concluded: “Our capabilities are highly complementary, and this partnership will allow us to accelerate our development while continuing to serve our clients with the same high standards. It will be a pleasure for me to continue my role in the development of IDATE with the PAC group.”

>> Click here to download the french version of the press release

About PAC

We are a content-based company with a consulting DNA. PAC is the leading European consulting and analyst firm supporting software & IT service vendors worldwide. Since 1976, we have helped our clients to understand market dynamics, grow their revenue and raise their profile. Our unrivalled understanding of European markets, and deep research coverage help key market players to define their strategy, optimize their go-to-market and increase market share. PAC is an analyst-led consultancy with a team of over 50 experts across Europe. We provide market research and analysis on more than 30 countries worldwide, delivered through our portfolio pillars, Guidance, Insights, and Visibility, and our renowned SITSI® research platform.

About IDATE

Founded in 1977, IDATE is an independent consultancy specializing in digital markets, with a focus on digital infrastructure. Based in Paris and Montpellier, IDATE brings together a team of experts and consultants who support businesses and public institutions in their digital transformation efforts. More information on idate.fr

About Digiworld Institute

Digiworld Institute is a European think tank that aims at economic, environmental and societal progress through digital. For over 47 years, we have been helping private and public players to take a step back in order move forward. We analyse, debate and question the potential and challenges of digital technology to enable our members to make informed decisions, make their voices heard and participate in the construction of a positive and responsible European digital project. Our aim? To feed the debate and inspire action. More information on www.digiworldinstitute.org