Key Takeaways from Google Cloud Day Romania 2025

On November 5, 2025, Google Cloud hosted its annual Google Cloud Romania Day, marking 15 years of its presence in the country. The event presented recent strategic advancements and spotlighted key customer successes and innovative applications of Google Cloud. 

Indeed, Google Cloud has a steady footprint in the Romanian landscape, with local customers even being pioneers in adopting top-notch technology. The region presents significant untapped potential and substantial room for growth, and Google Cloud acknowledges this by developing tailored offerings for each industry, budget, and technological need. 

Customers such as BCR (banking), Finqware (tech), Electrica (utilities), Netopia, and Global Payments (payments processing), as well as EMAG (retail), showed how Google technologies helped to thrive and maintain a competitive edge in challenging market environments. Partners like Zitec and Adastra showcased a part of these success stories.  

The event featured demonstrations of practical use cases for new Google technologies. These included the recently launched Agent Payments Protocol, which enables an agent to complete transactions on behalf of customers, an innovative capability for securing time-sensitive or high-demand purchases. Further highlights were AI enhancements in Google Workspace, Veo 3 for AI video generation, and Gemini 2.5 Flash Image (Nano Banana). Additionally, there was an emphasis on cybersecurity, digital sovereignty, and legal frameworks, such as NIS2 and DORA. 

At a certain point, a customer was asked why they had chosen Google Cloud over its competitors. The answer highlighted the availability of open-source technologies, which would enable the company to reduce its dependency on a single provider and promote long-term operational agility.  

In PAC’s opinion, Google Cloud succeeded in attracting customers by offering agility, scalability, and transparency that would gain customers’ trust. Furthermore, the presence at the event of participants from the Central and Eastern European region demonstrated a more regional approach, which proved effective through leveraging the inherent similarities across CEE markets to enhance knowledge exchange and share best practices. Even if the Romanian market is not characterized by large budgets, Google Cloud didn’t underestimate the customers’ appetite for new technology, by offering the availability of scaling options, a key aspect, especially when these organizations aim for international expansion.