This document contains the detailed findings for the topic of business application software (BAS) and related services from PAC’s SITSI® CxO Investment Priorities Survey 2024/25, in which IT decision-makers in user companies were interviewed to get their views on current IT trends, key requirements, and investment plans. The survey was conducted in October/November 2024.
The findings are broken down by company size and vertical sector.
The interviews were conducted with IT department managers and line-of-business managers who are involved in decisions concerning (local) IT budgets, IT investments, or IT sourcing. The survey sample was made up of companies of different sizes from all over the world.
This Excel document accompanies PAC’s InSight Analysis report “CxO Survey – Investment Priorities – Business Application Software and Related Services”, which presents and analyzes the key findings from the survey for BAS and related services.
SHARE :
IBM’s hybrid cloud strategy focuses on integrating hybrid cloud, AI, and consulting services to deliver business transformation. Key components ...
Event Date : December 11, 2025
This Excel document lists M&A deals in the software & IT services industry in India since 2013.
Event Date : July 03, 2026
PAC has evaluated 31 providers of AI-related services in Europe, France, Germany, and the UK in different segments.
Event Date : June 10, 2026
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : January 21, 2026
Generative AI (GenAI) has the potential to redefine B2B sales and marketing by enabling businesses to create, personalise, and scale content with ...
Event Date : March 11, 2025
AI (Artificial Intelligence) by Segments - Market Figures - MEA by countries
Datamart August 21, 2026 NEW 
AI (Artificial Intelligence) by Segments - Market Figures - MEA consolidation
Datamart August 21, 2026 NEW
AI (Artificial Intelligence) by Segments - Market Figures - EMEA by countries
Datamart August 21, 2026 NEW
AI (Artificial Intelligence) by Segments - Market Figures - EMEA consolidation
Datamart August 21, 2026 NEW
AI (Artificial Intelligence) by Segments - Market Figures - Eastern Europe by countries
Datamart August 21, 2026 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
Europe in Search of its Digital Sovereignty
Blog Post August 21, 2026
PAC RADAR: Digital Platforms & Service Providers for Industrial
Press Releases July 27, 2026
Farnborough Airshow 2026 and the increasing relevance of AI in manufacturing, aerospace and defence
Blog Post July 27, 2026
Beyond the Patch Cycle: How Third-Party Exposure and AI Are Reshaping Ransomware in Europe
Blog Post July 17, 2026
Adobe Summit London 2026 Takeaway
Blog Post July 15, 2026
