Report 05 Jan 2023

The Path to Digitizing Physical Stores and Augmented Shopping - InBrief Analysis - Worldwide

Customer experience encompasses the overall lasting impression delivered by a retailer through its products and services, across all touchpoints with customers and prospects. As customers’ needs shift and evolve, so do the expectations related to the customer experience.
How do physical shops use digital tools to respond to the new customer behavior and how do they challenge the changing needs of their customers?



Management summary

Physical stores transform themselves to adapt to the changing habits of customers

A second step in the digitalization of shops is to respond to the evolving needs of customers and engage them more

Time-saving augmented shopping for consumers

Immersive experience for a rethought customer experience

  • Augmented reality
  • Virtual reality