Pack analyst btn         PAC        
 
Report 30 Oct 2025

Software & IT Services - InSight Analysis - Poland

Poland’s Software & IT Services landscape is navigating geopolitical uncertainty and cost pressures while sustaining digital transformation momentum. This Polish IT market report explains market size, vendor landscape, growth drivers, and medium-term trends shaping investment priorities.

At a glance

  • Poland IT market growth moderated in 2024 (≈7%) but remains resilient thanks to cloud, SaaS, cybersecurity, ERP/CRM, analytics, and AI investments.
  • Public sector, banking, and manufacturing are the largest spenders; cloud and application modernization lead demand.
  • Major providers include hyperscalers (Microsoft, Google, AWS), domestic champions (Asseco, Comarch), and leading integrators (Sii, Accenture, Orange).

Key findings

  • Growth drivers: cybersecurity (NIS2, DORA, Cyber Resilience Act), cloud adoption (IaaS/PaaS/SaaS), data & analytics, AI pilots, and ERP/CRM modernization.
  • Obstacles: price sensitivity, rising labor costs, talent shortages (notably cybersecurity), and procurement slowdowns during political transitions.
  • Service trends:
    1. Cloud-first strategies — hybrid and multi-cloud with FinOps focus.
    2. Application-related services — migration, refactoring, and cloud-native development.
    3. Custom development & body leasing remain significant revenue drivers.

Market structure & opportunities

  • Strong ecosystem: ~40 data centers, significant hyperscaler investments, rising local SaaS.
  • Vertical opportunities: Industry 4.0 in manufacturing, digital banking, public-sector modernization, and large-scale M&A-driven IT projects (e.g., potential PZU–Pekao deal).

This InSight Analysis provides a granular picture of the Poland IT market, vendor positioning, and strategic implications for providers and buyers navigating 2025–2029.

profile-image
Oliver Ojog

SHARE :

Related Content

View all reports >

Generative AI (GenAI) by Segments - Market Figures - Hungary

This document provides market volumes, growth rates and forecasts for the Generative AI market in Hungary for the 2022-2028 period.

Event Date : February 13, 2024

Read more >

Open Digital Platforms for Smart Logistics Services in Europe - PAC RADAR (internal use) - 2024

PAC has evaluated the providers of open digital platforms for the industrial world in Europe in six segments dedicated to specific use cases.

Event Date : July 25, 2024

Read more >

Big Data by Segments - Market Figures - Middle East

This document provides market volumes, growth rates and forecasts for the Big Data market in Middle East for the 2022-2028 period.

Event Date : March 27, 2024

Read more >

CxO Survey - Investment Priorities - Digital Customer Experience - Detailed Datamart - Worldwide

This document contains the detailed findings for the topic of digital customer experience from PAC’s SITSI® CxO Investment Priorities Survey ...

Event Date : August 04, 2025

Read more >

SAP Services by Segments - Market Figures - EMEA Consolidation

This document provides market volumes, growth rates and forecasts for the SAP services market for the 2023-2029 period.

Event Date : May 16, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >