Report 30 Oct 2025

Software & IT Services - InSight Analysis - Poland

Poland’s Software & IT Services landscape is navigating geopolitical uncertainty and cost pressures while sustaining digital transformation momentum. This Polish IT market report explains market size, vendor landscape, growth drivers, and medium-term trends shaping investment priorities.

At a glance

Poland IT market growth moderated in 2024 (≈7%) but remains resilient thanks to cloud, SaaS, cybersecurity, ERP/CRM, analytics, and AI investments.
Public sector, banking, and manufacturing are the largest spenders; cloud and application modernization lead demand.
Major providers include hyperscalers (Microsoft, Google, AWS), domestic champions (Asseco, Comarch), and leading integrators (Sii, Accenture, Orange).

Key findings

Growth drivers: cybersecurity (NIS2, DORA, Cyber Resilience Act), cloud adoption (IaaS/PaaS/SaaS), data & analytics, AI pilots, and ERP/CRM modernization.
Obstacles: price sensitivity, rising labor costs, talent shortages (notably cybersecurity), and procurement slowdowns during political transitions.
Service trends:
1. Cloud-first strategies — hybrid and multi-cloud with FinOps focus.
2. Application-related services — migration, refactoring, and cloud-native development.
3. Custom development & body leasing remain significant revenue drivers.

Market structure & opportunities

Strong ecosystem: ~40 data centers, significant hyperscaler investments, rising local SaaS.
Vertical opportunities: Industry 4.0 in manufacturing, digital banking, public-sector modernization, and large-scale M&A-driven IT projects (e.g., potential PZU–Pekao deal).

This InSight Analysis provides a granular picture of the Poland IT market, vendor positioning, and strategic implications for providers and buyers navigating 2025–2029.