Pack analyst btn         PAC        
 
Report 18 Aug 2025

Retail & Wholesale - InBrief Analysis - Switzerland

This report provides a structured and data-driven overview of the software and IT services (SITS) market in the Swiss retail & wholesale sector. It presents key metrics for IT expenditure, analyzes market dynamics and trends, and gives an overview of the leading software and IT service providers. The analysis provides a comprehensive snapshot of the sector’s status quo as of mid-2025.

Key insights include:

  • The Swiss retail & wholesale sector is navigating challenging conditions, driven by a shift from physical stores to a highly competitive e-commerce market increasingly dominated by foreign players, including Chinese platforms such as Temu and Shein.
  • Major traditional retailers, including Coop and Migros, are restructuring. They are closing or selling off physical stores while investing in their digital presence and undertaking IT modernization initiatives.
  • Generative AI is beginning to reshape online shopping through conversational tools like ChatGPT Shopping, prompting retailers to optimize product data for AI visibility. Adoption, however, remains cautious among Swiss market leaders.

This report supports vendors, investors, and IT users in identifying market opportunities, emerging trends, and potential partnerships in this evolving sector.

profile-image
Aida Oganesov

SHARE :

Related Content

View all reports >

Microsoft - Figures - US – FY 30-Jun-2025

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : December 09, 2025

Read more >

Expert View: Scaling Operations with Agentic AI Orchestration

Agentic AI orchestration formalises the distributed decision-making already present in complex enterprises. Its relevance stems from organisational ...

Event Date : March 18, 2026

Read more >

Atos - Vendor Profile - Germany

This Vendor Profile provides an overview of Atos’ operations in Germany, including insights into its local customer base

Event Date : December 08, 2025

Read more >

Smart Transport & Logistics - Detailed Datamart - Market Figures - Germany

This document provides market volumes, growth rates and forecasts for Smart Transport&Logistics for the 2022-2028 period.

Event Date : February 15, 2024

Read more >

Lutech - Vendor Profile - Italy

Founded in 2001, Lutech has grown into a leading Italian IT services provider, supported by the Apax fund since 2021. Thanks to over 30 acquisitions, ...

Event Date : October 01, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >