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Report 18 Aug 2025

Retail & Wholesale - InBrief Analysis - Switzerland

This report provides a structured and data-driven overview of the software and IT services (SITS) market in the Swiss retail & wholesale sector. It presents key metrics for IT expenditure, analyzes market dynamics and trends, and gives an overview of the leading software and IT service providers. The analysis provides a comprehensive snapshot of the sector’s status quo as of mid-2025.

Key insights include:

  • The Swiss retail & wholesale sector is navigating challenging conditions, driven by a shift from physical stores to a highly competitive e-commerce market increasingly dominated by foreign players, including Chinese platforms such as Temu and Shein.
  • Major traditional retailers, including Coop and Migros, are restructuring. They are closing or selling off physical stores while investing in their digital presence and undertaking IT modernization initiatives.
  • Generative AI is beginning to reshape online shopping through conversational tools like ChatGPT Shopping, prompting retailers to optimize product data for AI visibility. Adoption, however, remains cautious among Swiss market leaders.

This report supports vendors, investors, and IT users in identifying market opportunities, emerging trends, and potential partnerships in this evolving sector.

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Aida Oganesov

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