Pack analyst btn         PAC        
 
Report 18 Aug 2025

Retail & Wholesale - InBrief Analysis - Switzerland

This report provides a structured and data-driven overview of the software and IT services (SITS) market in the Swiss retail & wholesale sector. It presents key metrics for IT expenditure, analyzes market dynamics and trends, and gives an overview of the leading software and IT service providers. The analysis provides a comprehensive snapshot of the sector’s status quo as of mid-2025.

Key insights include:

  • The Swiss retail & wholesale sector is navigating challenging conditions, driven by a shift from physical stores to a highly competitive e-commerce market increasingly dominated by foreign players, including Chinese platforms such as Temu and Shein.
  • Major traditional retailers, including Coop and Migros, are restructuring. They are closing or selling off physical stores while investing in their digital presence and undertaking IT modernization initiatives.
  • Generative AI is beginning to reshape online shopping through conversational tools like ChatGPT Shopping, prompting retailers to optimize product data for AI visibility. Adoption, however, remains cautious among Swiss market leaders.

This report supports vendors, investors, and IT users in identifying market opportunities, emerging trends, and potential partnerships in this evolving sector.

profile-image
Aida Oganesov

SHARE :

Related Content

View all reports >

Dell Technologies - Vendor Profile - UK

This short vendor profile provides a quick overview of the local portfolio and performance of Dell Technologies in UK.

Event Date : April 04, 2024

Read more >

Software & IT Services - Vendor Rankings - Hungary

This Excel document positions and ranks the major software and IT services suppliers by revenue in Hungary

Event Date : August 08, 2025

Read more >

Software & Cloud Platforms - InSight Analysis - UK

Software & Cloud Platforms – InSight Analysis (UK): Overview of market dynamics, growing cloud and SaaS adoption, AI and agentic innovation, ERP ...

Event Date : March 26, 2026

Read more >

Kontron - Vendor Profile - Hungary

Discover the comprehensive Kontron Hungary 2024 vendor profile, a key resource for understanding this leading IT services provider in Hungary. This ...

Event Date : October 01, 2025

Read more >

Big Data by Segments - Market Figures - Western Europe Consolidation

This document provides market volumes, growth rates and forecasts for the Big Data market in Western Europe for the 2022-2028 period.

Event Date : August 28, 2024

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >