Consumer confidence in the Netherlands is steadily improving, opening new retail technology opportunities for businesses in 2025. PAC expects 2026 IT services for the sector to grow 4.2%, an improvement over 2025 (3.6%) and 2024 (2.2%). This recovery fuels rising customer expectations, especially for AI-powered features in customer-facing channels.
Market recovery and challenges
The retail sector experiences growth, but data fragmentation among smaller and mid-sized retailers hinders the adoption of modern technologies, resulting in missed growth and automation opportunities.
Key retail technology opportunities
IT service providers and software vendors can capitalize on:
Recommended advisory: PAC Leadership Session – AI Adoption in the Retail Industry
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