Consumer confidence in the Netherlands is steadily improving, opening new retail technology opportunities for businesses in 2025. PAC expects 2026 IT services for the sector to grow 4.2%, an improvement over 2025 (3.6%) and 2024 (2.2%). This recovery fuels rising customer expectations, especially for AI-powered features in customer-facing channels.
Market recovery and challenges
The retail sector experiences growth, but data fragmentation among smaller and mid-sized retailers hinders the adoption of modern technologies, resulting in missed growth and automation opportunities.
Key retail technology opportunities
IT service providers and software vendors can capitalize on:
Recommended advisory: PAC Leadership Session – AI Adoption in the Retail Industry
SHARE :
Accenture Finland delivers comprehensive IT and digital transformation services, with strengths in cybersecurity, cloud, AI and SAP; serves ...
Event Date : March 05, 2026
Over the past 15 years, Proximus has transformed into a hybrid Telco-IT powerhouse, blending telecom infrastructure with deep IT expertise. Its ...
Event Date : October 24, 2025
This document provides market volumes, growth rates and forecasts for the SAP services market for the 2022-2028 period.
Event Date : April 01, 2025
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : August 11, 2025
This report provides an overview of the software and IT services (SITS) market in the French Transport sector.
Event Date : March 26, 2025
Market Reports May 28, 2026
Expert View: Foundation Models Significantly Impact The Behavior Of AI Agents
Market Reports May 27, 2026
Indra - Figures - Spain - FY 31-Dec-2025
Datamart May 27, 2026 NEW 
Indra - Vendor Profile - Spain
Vendor Profile May 27, 2026 NEW
Atos - Figures - France - FY 31-Dec-2025
Datamart May 27, 2026 NEW
Atos: Cause for Optimism, Despite the Headlines
Blog Post February 05, 2024
TCS SovereignSecure Cloud: A modular and pragmatic approach to Sovereign Cloud in Europe
Blog Post May 28, 2026
Model Selection Is A Strategic Governance Challenge
Blog Post May 28, 2026
The hidden message in the LTM-Randstad deal: labor arbitrage is running out of road
Blog Post May 25, 2026
The Hidden Cost Problem in AI Model Usage
Blog Post May 22, 2026
Embedding AI with SAP: What Dutch organizations are doing differently
Blog Post May 21, 2026
