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Report 09 Dec 2025

Retail & Wholesale - InBrief Analysis - Italy

This InBrief Analysis examines digital transformation in the Italian retail & wholesale sector.

The Italian retail & wholesale sector remains stagnant, with weak consumer spending and limited recovery in 2024/25. Food, fashion, small stores, and e-commerce underperformed, while inflation continued to shape sales trends. Retail volumes declined despite slight growth in value, and large retailers outperformed smaller businesses. The fashion sector recorded declining turnover and exports, primarily due to geopolitical tensions and weak demand in China.

Competitive pressure and rising operational costs are pushing retailers and wholesalers to optimize processes, enhance efficiency, and strengthen customer relationships. To counter stagnant demand, companies invest in digitalization, data analytics, AI, customer experience technologies, and sustainability initiatives.

 

Recommended advisory: PAC Leadership Session – Omnichannel Strategies

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Alessandra Pinza

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