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Report 29 Jan 2026

Retail & Wholesale - InBrief Analysis - Belgium

Belgium’s consumer demand shows mixed signals. Belgian retail & wholesale faces cautious consumer confidence but sustained optimism among leading retailers and investors. Accelerating IT investment underlines a sector in transformation.

Key findings

  • Market leaders: Ahold Delhaize, Colruyt, Louis Delhaize, Aldi, and Carrefour dominate the retail market; Worldline, Cronos, and TCS lead in IT services for the sector; Microsoft, AWS, and Esko Graphics lead in software and cloud platforms.
  • Technology trends:
    • PIM, smart inventory, pricing & promotion automation
    • ERP & data modernization: Microsoft Dynamics 365 and SAP S/4HANA modernization; an example is Ahold’s Azure and Databricks push in AI and analytics.
    • Sustainability: Check & Change, greener parcel mandate, IKEA’s fleet electrification

Why it matters

  • Strategic IT spend will shape Belgian retail & wholesale competitiveness.
  • Innovations in product data, inventory, and pricing accelerate omnichannel growth in Belgian retail & wholesale.
  • Sustainability and AI investment are future-proofing Belgian retail & wholesale operations.

 

 

Recommended advisory: PAC Leadership Session – AI Adoption in the Retail Industry

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Sidney Siegertsz

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