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Report 14 Nov 2025

Insurance - InSight Analysis - Germany

This report provides a structured and data-driven overview of the Software and IT Services (SITS) market in the German insurance sector. It presents key metrics on IT expenditure, analyzes market dynamics and trends, and identifies the leading software and IT service providers. In addition, it reviews major projects and key accounts, offering a comprehensive snapshot of the sector’s status as of November 2025.

Key insights include:

  • Digital Engagement: Insurers need integrated, personalized channels to strengthen loyalty and differentiate themselves.
  • Artificial Intelligence: Virtual agents, generative AI, and agent-assist tools are streamlining claims, onboarding, and customer service. Regulatory compliance, particularly under the EU AI Act, is critical for high-risk applications in life and health insurance.
  • Cloud Transformation: SaaS solutions are expanding from support functions into core systems. Hybrid and sovereign cloud models improve operational resilience, enable faster analytics, and support integration while meeting regulatory requirements.
  • Regulatory Compliance: FiDA, DORA, Data Act, AI Act, and eIDAS increase complexity and operational costs but also create opportunities for innovation.

The provider landscape is highly competitive, featuring strong local vendors such as adesso, msg, ConVista Consulting, alongside global IT services players like Accenture, TCS, or IBM.

This report supports vendors, investors, and IT users in identifying market opportunities, emerging trends, and potential partnerships within this evolving sector.

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Aida Oganesov

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