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Report 27 Nov 2025

Insurance - InBrief Analysis - Belgium

Belgium’s insurance market in 2025 is at a critical turning point, yet it still lags in digital transformation compared to neighboring countries. Many insurers remain tied to legacy systems, slowing the shift to cloud-native architecture. According to Deloitte (2025), fewer than half have reached high digital maturity, with bancassurers leading in functionality and direct insurers excelling in user experience.

Key Drivers of Change

  • Customer demand for real-time access to claims and documents across hybrid channels.
  • Regulatory pressure from DORA, Solvency II, and Product Oversight and Governance.
  • Rising focus on ESG and sustainability.

Cloud and AI Modernization

  • Cloud-first strategies and AI adoption are central to modernization.
  • AG Insurance partnered with Deloitte to launch Cloudscape, a Microsoft Azure-based platform enabling SaaS adoption and real-time analytics.
  • P&V Group migrated core systems to Guidewire Cloud, achieving 80% straight-through processing.

Cybersecurity and regulatory compliance

  • Cybersecurity is a top priority, driven by EU Data Act. DORA and Solvency II.
  • Partnerships such as the Belfius-IBM and Ethias-Securitas strengthen resilience.

Customer Experience and AI

  • AI supports claims automation, fraud detection, and chatbots, but maturity remains low.
  • Seamless service across channels requires modern IT backbones connecting front-end and back-office systems.

 

Recommended advisory:   PAC Leadership Session – Financial Services Industry – AI Adoption

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Sidney Siegertsz

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