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Report 11 Nov 2026

Expert View: Where Does Salesforce Go With its Industry Strategy?

Salesforce’s Industry Cloud momentum has slowed: the early-decade push to deliver 12 vertical clouds (bolstered by the Vlocity acquisition) no longer drives growth as cleanly. Shifting buyer priorities, stronger vertical competitors and the rapid rise of AI have reduced demand for out‑of‑the‑box industry suites. 

Key takeaways

  • Industry focus remains important but must be retooled around agentic AI and partner enablement.
  • Partners will increasingly wrap commercial outcomes around agent deployments to address ROI concerns.
  • Selective, high‑opportunity verticals (life sciences, public sector, specific manufacturing segments) should be prioritized.
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Nick Mayes

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