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Report 20 Dec 2022

Expert View: The Growing Digital Footprint of Physical Stores

The customer experience has gained new momentum from the transition to the omnichannel model. However, retailers are looking to go even further, moving to a one-channel model that blurs the boundaries between digital and physical. With this approach, retailers offer their customers a unified experience and promote the harmonization of digital and human.

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Cassandre Luys

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