Report 12 Nov 2024

Expert View: Five Trends in Smart Retail are Driving Business Opportunities for IT Providers

Retailers have started deploying AI to build hyper-personalized experiences and automate repetitive tasks. They also implement digital technologies to drive omnichannel integration, which is essential to overcome data silos and unify customer data across in-store and online environments. Sustainability remains an important factor; customers prefer supply chain transparency and environmentally friendly operations. Autonomous operations and more convenient shopping experiences are also relevant trends in the smart retail space.

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Frank Naujoks

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