Pack analyst btn         PAC        
 
Report 10 Feb 2023

Customer Data Platforms – Drivers and Major Players - InBrief Analysis - Worldwide

Customer Data Platforms (CDPs) have become more and more popular recently. The digital transformation of companies and the increase in e-commerce deployment has led to brands opening new channels to reach their customers. Despite tools such as CRM and DMP, companies struggle to collect and centralize structured and unstructured customer data on a single platform. As a result, they are turning to CDPs because they orchestrate customer journeys and show customers that they are known, recognized, and understood by offering them a unique experience.

 

Contents:

Management Summary

Customer Data Platforms

  • Context
  • Definition and state of the art
  • Increasing use of CDPs

Overview of CDP Software Providers

  • Twilio
  • Adobe
  • Salesforce
  • SAP
  • Oracle
  • Microsoft

Conclusions

profile-image
Cassandre Luys

SHARE :

Related Content

View all reports >

CxO Survey - Investment Priorities - Digital Customer Experience - InSight Analysis - Worldwide

To provide guidance against a highly dynamic IT landscape, PAC conducted the 2024/25 edition of its annual SITSI® CxO Investment Priorities Survey, ...

Event Date : August 04, 2025

Read more >

Tietoevry - Figures - Sweden - FY 31-Dec-2024

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level;

Event Date : May 23, 2025

Read more >

Expert View: Financial Institutions: Tackling Environmental Sustainability Through IT

The starting point for sustainability-related projects at financial institutions (FIs) can be IT infrastructures or application landscapes ...

Event Date : September 07, 2023

Read more >

Accenture - Figures - France - FY 31-Aug-2024

This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.

Event Date : August 08, 2025

Read more >

Reply - Vendor Profile - Worldwide

In 2024, Reply, an Italy-based provider of software and IT services with a global presence, reported strong growth. Revenues rose by 8.4% to €2.3 ...

Event Date : September 22, 2025

Read more >

Latest Publications report

View latest publications Reports >

Free reports & webinars

View All Free Reports & Webinars >