Customer Data Platforms (CDPs) have become more and more popular recently. The digital transformation of companies and the increase in e-commerce deployment has led to brands opening new channels to reach their customers. Despite tools such as CRM and DMP, companies struggle to collect and centralize structured and unstructured customer data on a single platform. As a result, they are turning to CDPs because they orchestrate customer journeys and show customers that they are known, recognized, and understood by offering them a unique experience.
Contents:
Management Summary
Customer Data Platforms
Overview of CDP Software Providers
Conclusions
SHARE :
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : November 07, 2023
This Excel document is part of the company profiles PAC publishes every year at local, regional and worldwide level.
Event Date : May 24, 2023
This Excel document lists M&A deals in the software & IT services industry in the UK since 2013.
Event Date : March 06, 2024
This vendor profile gives a comprehensive overview of the Worldwide positioning, performance and strategy of msg group. Aside from a breakdown ...
Event Date : October 20, 2023
PAC has evaluated 28 services providers in the overall Azure IT ecosystem in Europe and in France as well as in six segments dedicated to specific ...
Event Date : December 15, 2022
Cyber Security - CyberArk Software - Vendor Profile - Worldwide
Vendor Profile May 08, 2024
Vertical Sectors - Market Figures - France
Datamart May 08, 2024
Software & IT Services - Market Figures - France
Datamart May 08, 2024
Software & IT Services - Market Figures - Netherlands
Datamart May 08, 2024
Vertical Sectors - Market Figures - Netherlands
Datamart May 08, 2024
RSE, IA générative [infographie]
April 25, 2024
PAC RADAR Highlights Major Shift in Salesforce’s European Partner Landscape
March 05, 2024
PAC compares services providers in its latest RADAR on SAP services in Europe and Germany
February 07, 2024
PAC evaluates 15 sustainability platforms for the manufacturing industry
January 30, 2024
Le cloud en 2023 : Paroles de DSI [livre blanc]
January 25, 2024