Customer Data Platforms (CDPs) have become more and more popular recently. The digital transformation of companies and the increase in e-commerce deployment has led to brands opening new channels to reach their customers. Despite tools such as CRM and DMP, companies struggle to collect and centralize structured and unstructured customer data on a single platform. As a result, they are turning to CDPs because they orchestrate customer journeys and show customers that they are known, recognized, and understood by offering them a unique experience.
Contents:
Management Summary
Customer Data Platforms
Overview of CDP Software Providers
Conclusions
SHARE :
This document provides market volumes, growth rates and forecasts for the Big Data market in Spain for the 2021-2027 period.
Event Date : March 31, 2023
This short vendor profile provides a quick overview of the local portfolio and performance of Atos in Germany.
Event Date : April 12, 2023
This document provides market volumes, growth rates and forecasts for the SAP services market for the 2021-2027 period.
Event Date : July 24, 2023
This document provides market volumes, growth rates and forecasts for the AI market in Brazil for the 2021-2027 period.
Event Date : February 08, 2023
SAP Cloud Platform is SAP's Platform-as-a-Service (PaaS) offering. It can be used to extend SAP applications (on-premises or cloud-based), to connect ...
Event Date : August 12, 2019
Expert View: The Key Benefits of SASE
Market Reports December 01, 2023
Banking - InBrief Analysis - Norway
Market Reports December 01, 2023
Datamart December 01, 2023
EY - Vendor Profile - Worldwide
Vendor Profile December 01, 2023
Market Reports November 30, 2023
Thoma Bravo completes the acquisition of ForgeRock and combines ForgeRock into Ping Identity.
August 24, 2023
Le top 10 des ESN dans une forme éblouissante !
July 11, 2023
Le numérique toujours dynamique - Infographie
July 11, 2023
March 15, 2023
March 15, 2023