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Report 10 Feb 2023

Customer Data Platforms – Drivers and Major Players - InBrief Analysis - Worldwide

Customer Data Platforms (CDPs) have become more and more popular recently. The digital transformation of companies and the increase in e-commerce deployment has led to brands opening new channels to reach their customers. Despite tools such as CRM and DMP, companies struggle to collect and centralize structured and unstructured customer data on a single platform. As a result, they are turning to CDPs because they orchestrate customer journeys and show customers that they are known, recognized, and understood by offering them a unique experience.

 

Contents:

Management Summary

Customer Data Platforms

  • Context
  • Definition and state of the art
  • Increasing use of CDPs

Overview of CDP Software Providers

  • Twilio
  • Adobe
  • Salesforce
  • SAP
  • Oracle
  • Microsoft

Conclusions

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Cassandre Luys

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