Report 20 Nov 2023

Business Application Platform Challengers - InBrief Analysis - Worldwide

Digital transformation continues to drive investment in business application modernization. In this report, PAC takes a closer look at the rising challengers in the business applications space. Among them, we have identified two promising contenders, proALPHA and Zoho. Essentially, this report aims to provide a comprehensive overview of the business application market and new challengers, their offering, strategy, and go-to-market.



Management Summary

Emerging Challengers

  • proALPHA
  • Zoho

PAC’s Recommendations

  • Recommendations for IT providers
  • Recommendations for IT users