Report 20 Nov 2023

Business Application Platform Challengers - InBrief Analysis - Worldwide

Digital transformation continues to drive investment in business application modernization. In this report, PAC takes a closer look at the rising challengers in the business applications space. Among them, we have identified two promising contenders, proALPHA and Zoho. Essentially, this report aims to provide a comprehensive overview of the business application market and new challengers, their offering, strategy, and go-to-market.

Contents:

Management Summary

Emerging Challengers

proALPHA
Zoho

PAC’s Recommendations

Recommendations for IT providers
Recommendations for IT users

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Frank Naujoks

Sidney Siegertsz

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