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Jennifer Jonat

Jennifer Jonat
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Location: Munich, Germany

Languages: German, English

TOPICS: Digital Customer Engagement 
SECTORS: Retail & Wholesale
COUNTRIES: Austria, Germany, Europe

Jennifer Jonat is an analyst based in Munich, Germany. She holds a Bachelor of Arts in Fashion & Design Management and a Master of Science in Corporate Management & Economics. Her academic journey has been complemented by practical experience in market research, performance marketing, and e-commerce.
At PAC, Jennifer focuses on the Digital Customer Engagement cluster and the Retail & Wholesale sector, primarily responsible for analyzing and delivering insights for the Austrian market.
 

Featured and Latest Posts by Jennifer Jonat

PAC at the Google Cloud Digital Sovereignty ...

Last week, PAC attended the Google Cloud Digital Sovereignty Summit in Munich, where leaders from government, industry, and the technology sector came together to discuss one of Europe’s most urgent strategic questions: how to accelerate AI and ...

Event Date: Nov 17, 2025

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Adobe’s LLM Optimizer: Why Generative Engine ...

Adobe’s June 2025 launch of the LLM Optimizer is more than just another product announcement; it highlights a critical inflection point for digital marketing. Generative Engine Optimization (GEO) marks a paradigm shift in digital marketing ...

Event Date: Sep 3, 2025

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Navigating the Sovereign Cloud Era – PAC’s ...

At the Google Cloud Summit Munich, PAC highlights how Google Cloud’s AI stack—Gemini, Vertex AI and AgentSpace—and partner-led sovereign cloud models support compliance, security and digital sovereignty. Use cases from Tchibo, Deutsche Telekom ...

Event Date: Jun 27, 2025

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Amazon’s Agentic AI Redefines Digital ...

Amazon’s latest feature, “Buy for Me”, powered by agentic AI, signals a potentially transformative shift in digital customer engagement and brand marketing within the e‑commerce landscape.

Event Date: Apr 30, 2025

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Ransomware Attack on Blue Yonder: A Wake-Up Call ...

Event Date: Dec 5, 2024

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