Cyntia joined PAC Bucharest Team in July 2022 as a Consultant/Analyst. She took over the responsibility of the market and competitive research for Poland and Turkey, for both SITSI analysis and consulting projects. Her area of expertise includes Analytics and BAS (Business Applications related Services), but she also contributes to the Sales and Pre-Sales efforts in Eastern Europe. Some of her previous endorsements have been: conducting a thorough analysis of the data industry, benchmarking and uncovering the potential new markets, establishing a brand strategy through guidelines, brand vision, and value proposition, and analyzing market needs and media investments across various channels.
