Report 29 Apr 2019

Expert View: European retailers should get smarter than Amazon about data monetization

Digital advertising represents a huge potential additional revenue stream for retailers. However, most have been slow to explore what it can do for their business. There are several reasons for this, including a lack of a data-centric culture and limited technical resources. However, with new solutions hitting the market, retailers should become more aggressive in reinforcing their ties with brands in order to prevent the major platforms from capturing the end-to-end value chain.